Westown Association

Case Study

Social Media Management
Photography & Videography

How we made NEW possible

NEWaukee provided content creation services, including live social media coverage, photography, videography, and drone videography, for Westown Association’s Milwaukee Night Market event.

How it connected

Over the course of the 2023 summer season, NEWaukee captured more than 100 professional photos, produced three videos, and created over 50 pieces of unique content for the Milwaukee Night Market social media channels.

Capturing one of Milwaukee’s most dynamic live events

Westown Association is a non-profit business association focused on championing the economic and social development in the Westown neighborhood. They promote, program, and enhance the neighborhood through special events, business outreach, and economic development initiatives to help the downtown community thrive.

Since 2021, Westown Association has hosted the Milwaukee Night Market, a summer street festival.

“Newaukee has helped Westown reframe the narrative about our downtown neighborhood. Their creative and outside-the-box approach to public space activation launched the Milwaukee Night Market, which has grown into a catalyst for the West Wisconsin Avenue corridor. Newaukee’s understanding of Milwaukee’s local dynamic and their deeply ingrained community relationships set them apart from your typical creative services agencies.”

— Stacie Callies, Westown Association Executive Director

Engagement Challenge

Westown Association was looking to professionally capture the Milwaukee Night Market, both in real-time for social media and for assets to use for future marketing. Due to their staff capacity, as well as the unpredictability of live events and needing the flexibility to address onsite event needs, Westown Association approached NEWaukee for live social media, professional photography and videography services.

Engagement Solution

The NEWaukee team attended each of the four nights of the Milwaukee Night Market in 2023 with three staff members. One team member covered the event live from Westown Association’s Instagram, Facebook and X (formerly Twitter) handles, posting organically in feed and on stories. Our professional photographer captured high-quality images of vendors, performers and attendees. Our videographer, who is drone certified, additionally captured drone footage of the market from above. Our photographer and videographer edited all content and sent back to the client within one week.