We design experiences people remember.

NEWaukee is an experience design firm that turns attention into brand trust, and brand trust into action.

We’re an Experience Design Firm.

Attention is hard to get. Trust is harder to earn. And converting either into action takes more than another ad.

We map how people find and feel your brand, build the physical and digital touchpoints that connect them to it, and produce the events and activations that turn that connection into loyalty. Our full in-house creative services means the idea and the execution are never separate.

North Shore Bank workers interacting with event attendees.
Milwaukee Night Market overhead video shots of people walking around the street.
Woman smiling and clapping at Milwaukee Night Market.
Overhead drone shots of attendees at Art 64.
Woman speaking at The Shift in front of a crowd.
Attendees watching Art 64 artists paint during a round.
Man painting a mural.
Floating lantern ceremony at Urban Island Beach Party.
Patches on a Harley-Davidson jean jacket.
Closeup of Harley-Davidson motorcycles.
Interns gathering at a happy hour event.
Art 64 winner smiling and holding cash prize.

What We Do

Custom Events + Programs

We design and produce events and ongoing community programs that grow brand trust through shared, real-world experience.

Brand Installations + Activations

From concept to teardown, we handle the production of brand activations and installations that give people a reason to stop, engage, and remember.

Customer Experience Journeys + Market Strategy

We uncover where your customer experience has inconsistencies and build the strategy to fix it.

A green North Shore Bank promotional vehicle with a slide-out section, parked on a grassy area at a park. Several people, including children and adults, are approaching or entering the vehicle. Signs around the vehicle advertise virtual reality experiences and promoting a message to "Bank Your Best Life".
A crowd gathers around an outdoor theater in a city park to watch a puppet show on a small stage, with skyscrapers and trees in the background.
A person holding a yellow and blue Milwaukee Magic flag at a crowded outdoor event during dusk, with people celebrating and taking photos in the background.

Great Brands Trust NEWaukee 

Discover Wauwatosa Logo
Harley-Davidson logo
Magnolia Tax Services logo
Tsunami Express Car Wash logo
Baird logo
Catalyst Construction logo
Sargento logo
FPC Live logo
North Shore Bank logo
Milwaukee Brewers logo featuring a stylized baseball glove and ball with the text 'Milwaukee Brewers' around the circle.
Text reading "HOT SPELL SAUNA" in large dark gray letters on a black background.
Boston While Black logo
Milwaukee Area Technical College (MATC) logo
Wisconsin Housing & Economic Development Authority logo
A colorful sign with orange, green, and white background, reading 'Making Democratic Participation a Priority, One City at a Time.'
Logo of the Ford Foundation with a black stylized tree and orange text.

Why It Matters

Brands come to NEWaukee when they want real results.

Grow Audience | Attract the customers, visitors, and residents who haven't found you yet.

Build Trust | Turn credibility into genuine, lasting community connection.

Drive Participation |Move people from passive followers to active advocates.

Inspire Loyalty | Give people a reason to keep coming back to your brand, online and off.

Activate Ideas | Bring bold, innovative ideas to life in the real world.

News, Ideas & Perspectives

Are you ready to make NEW possible?

Let’s connect today.