Kohler Company
Case Study
Experience Design
How we made NEW possible
NEWaukee designed, promoted and executed The Shift, a quarterly, female-focused speaker series.
How it connected
Generated 1,608 new leads to retarget for talent acquisition.
Promoting an employer brand with a commitment to diversity, equity and inclusion
Since 1873, Kohler Co. has been an innovator in manufacturing across plumbing, furniture, cabinetry, tile, engines, generators, and more. With over 35,000 associates worldwide, Kohler Co. believes in creating a workplace where all its associates can feel a sense of value, purpose, and belonging.
“We loved working with the [NEWaukee] team. They were very engaging for us as a partner and helped us navigate and plan based on our needs from an employer brand perspective.”
Key Insights
NEWaukee tailors every new strategy, program, or initiative to each clients’ needs. After a series of conversations with Kohler Co. leaders in Human Resources and Marketing, NEWaukee discovered the following key insights:
Candidates in the Greater Milwaukee region did not have the employer brand mindshare to understand that Kohler is within a commutable distance.
The proposed program should provide a forum both for the company to connect to quality candidates for open positions, as well as create community connection points for current company employees.
In the wake of the #MeToo movement and based on research from the McKinsey Women in the Workplace report, it became apparent that there needed to be a conversation and concerted effort around the lack of women represented in leadership roles throughout the region.
Engagement Challenge
Kohler Co. knows that a strong commitment to diversity, equity, and inclusion leads to more innovation and better teams.
In addition to their internal initiatives, including volunteering and Business Resource Groups, Kohler Co. seeks external opportunities to share their DEI efforts and highlight themselves as an employer of choice. To that end, Kohler Co. hired NEWaukee as an experience design partner to promote their employer brand in the greater Milwaukee region.
Engagement Solution
NEWaukee designed, marketed, and executed The Shift, a quarterly, female-focused speaker series. The program is centered around defining and fueling women’s career trajectories. It explores topics around achieving gender parity in the workplace and highlights intergenerational stories of female leadership. The program format included keynote speakers and panel discussions, as well as an open mic for audience members to share their own stories.
THE
RESULTS
1,608
new leads generated to retarget for talent acquisition
30
U.S. states represented in
attracted attendees
73,802
social media
content impressions
10
countries represented in attracted attendees
