Brand Marketing Strategy & Media Planning
Services
Let NEWaukee help elevate your brand to new heights.
First, What is a Brand Marketing Strategy, and Why Do I Need One?
Your brand marketing strategy is the roadmap that guides your company’s efforts to promote its unique identity. It’s the plan that shapes 1) who sees your brand, 2) where they see your brand out in the world, and 3) how they perceive your brand.
A clear, defined strategy helps you:
Have a unified direction for your marketing that you can actually execute and measure,
Understand how to make the most of your available budget and other resources (such as talent, time, technology, etc.),
Differentiate your brand from competition,
And reach your target audience with the right messaging at the right time!
Why (and When) Should I Hire a Brand Marketing Agency?
Not every team needs a brand marketing agency. If you have a strong internal marketing team, you likely will develop a marketing strategy and/or media plan in house (although having an outsider’s perspective as a facilitator in the process can always be helpful!)
Here are a few possible reasons you may consider hiring a brand marketing agency for your strategy and media planning:
Your existing marketing team is spread thin and you could use some additional capacity and brainpower to do this crucial step well.
Your company is in a phase of high growth, and you need a partner who can scale quickly with you.
Your brand is entering new markets, so you need a partner who understands the marketing landscape on a local level and can execute on the ground.
You’ve tried marketing internally in the past, but it didn’t move the needle. You know you need to create or update your marketing strategy, but you just don’t have the right mix of talent (yet!) on your team to do so. You need a new way of thinking about your marketing and your brand.
You’ve used a marketing vendor in the past but weren’t happy with the results. ← If this is you, we totally understand if you’re reluctant to try again. We know how important trust is in projects like these, so we’re happy to provide flexible contracts and answer any and all questions you have before getting started.
Our Approach to Brand Marketing Strategy
In order to develop a successful brand marketing strategy, we need to truly understand your brand and lay a strong foundation for our work together. At NEWaukee, our first step is to meet with you to better understand your brand, aspirations, budget, and expectations.
Crafting Tailored Marketing Strategies
Armed with insights into your brand, we craft a personalized marketing strategy that encompasses:
Target Audience Identification and Persona Development:
We use data to pinpoint the audience(s) that resonate best with your brand.
Brand Messaging Examples and Themes:
We provide a list of compelling narratives and topics related to your brand that we believe will most strongly resonate with your audience.
Suggested Platforms and Messaging Frequency:
Based on data and brand/competitor audits, we help to identify the right channels your brand should be on and how often to engage.
Brand Marketing Calendar:
We produce an annual calendar that demonstrates how your brand can appear throughout the year in all seasons.
Potential Partnerships:
We research opportunities for brand collaborations that would amplify your reach.
Recommended Budgets and Advertising Channels
Based on the information provided, we share a strategic media plan that outlines the allocation of your budget to achieve optimal results. As part of this media plan, we also research and provide quotes for more localized traditional marketing strategies like sponsorships, radio ads, and out-of-home.
Plans for Execution:
We deliver detailed steps and timelines to help you implement the strategy seamlessly.
Sample Creatives:
We produce sample brand messaging and graphics so you can preview the marketing strategy in action.
Empowering You With Knowledge
We believe in empowering our partners. From understanding Key Performance Indicators (KPIs) to offering valuable insights into the content creation process, we make sure you have the tools you need for success.
Long-term Partnership
However, the journey doesn't have to end there. If you prefer, NEWaukee is happy to be a long-term marketing partner, managing the strategy from top to bottom. Our relationship extends beyond the planning phase-–we're with you every step of the way, ensuring your brand continues to flourish.