Marketing Specialist
NEWaukee is seeking a Marketing Specialist to join our team. You will be responsible for executing paid marketing campaigns for NEWaukee and its clients, overseeing the success of your projects from start to finish.
NEWaukee is a brand engagement agency that helps businesses find innovative ways to connect to their audiences. Our clients include Tsunami Express Car Wash, North Shore Bank, Harley-Davidson, Sargento and more.
Location: This is a hybrid role based in Milwaukee, WI.
What You’ll Do:
Develop and implement digital marketing campaigns, including paid social media, Google/PPC, and programmatic
Manage traditional marketing campaigns, such as radio, out-of-home, TV, and sponsorships
Set up A/B tests, monitor performance on an ongoing basis, and optimize campaigns for performance
Source and manage communication with third-party marketing vendors and partners
Communicate detailed plans for NEWaukee’s graphic designer, videographer, photographer, and other NEWaukee staff, to support the creation of copywriting and visual assets needed for the tasks outlined above
Act as a consultant including tracking project hours, budgets, and analytics.
Contribute to documents and presentations related to projects for clients and internal review, including regular reporting
Support on-site at NEWaukee and its client’s events
What You’ll Have the Opportunity to Learn:
Writing, editing and publishing engaging copy for campaigns.
Creating graphics in Canva as/when appropriate via existing templates.
Personal branding. Serve as content expert during NEWaukee webinars and promotional events.
How to mix creativity with speed. NEWaukee moves fast and our team is never bored but we don’t sacrifice creativity to get there.
Qualifications:
Proven track record of managing budgets, creating effective paid marketing campaigns across channels, and optimizing for results
Strong understanding of traditional, programmatic, and digital advertising
Exceptional communication and presentation skills, capable of effectively articulating ideas and strategies
Demonstrable experience with marketing data analytics and tools, such as Looker Studio, GA4 and/or Google Tag Manager, and a propensity for data-driven decision-making
Solid computer skills, including Google Sheets and/or Microsoft Excel with an understanding of creation equations for tracking budgets and other data points
Strong mix of creative and analytical skills, with a propensity for data-driven decision-making
Comfortable with a fast-pace environment, with the ability to pivot tasks and strategies quickly
Demonstrated ability to learn quickly, adapt to new contexts and work environments, and be open to feedback and continuous improvement
This is a hybrid role based in Milwaukee, WI. Staff is required to come into the office at least once per week and be available for in-person meetings and events.
NEWaukee offers a comprehensive and competitive benefits package including:
Fully paid health/vision/dental and 401k match (4% at one year)
A highly collaborative and exceptionally talented team
Unlimited PTO
Stipends for ongoing education, such as certification
Unique perks like sabbaticals, at least one 3-day weekend/month and more
How to Apply
To apply, send your resume to contact@newaukee.com with your name and ‘Marketing Specialist’ in the subject line.