Audience Engagement Workshops
Services
Unlock the Power of Connection with NEWaukee’s Dynamic Workshops
At NEWaukee, we understand that successful brands, thriving communities, and engaged employees all share a common thread – meaningful engagement.
That's why we bring you our dynamic, interactive workshops, designed to take your brand engagement, employee engagement, or community engagement to new heights.
Led by NEWaukee founder and CEO Angela Damiani, our workshops offer insights, strategies, and actionable steps to foster connections that truly matter.
Why is audience engagement important for organizations?
In a world saturated with information and choices, capturing and maintaining your audience's attention is more critical than ever. Audience engagement is the key to creating lasting impressions, building loyalty, and driving desired actions.
Whether you are a marketing leader aiming to boost brand engagement, an HR manager focused on talent retention, or a non-profit seeking active involvement, understanding how to best engage your audience is the first step towards success.
Building an engaged audience yields more brand awareness, loyalty, referrals, and leads.
What is the key to engaging an audience?
Authenticity and relationship-building are crucial. We believe that any internal or external brand engagement efforts must be relationship-driven rather than transactional.
In our workshops, Angela goes in-depth on our four-step formula for audience engagement:
Empowerment
Connection
Mechanisms for Change
Consistency
Depending on the duration of the workshop and your team’s specific desired learning outcomes, Angela will go further into topics such as:
How to build a customer or talent community
What an ‘owned audience’ is and why collecting audience data is critical
What a community engagement manager is and when you need one
Ideas for marketing to and engaging with Gen Z consumers (that aren’t cringe-y)
How to set KPIs for audience engagement and relationship building
Opportunities to leverage AI for audience engagement
About your facilitator, Angela Damiani:
The leader of the NEWaukee team, CEO and founder Angela Damiani has spent over 15 years developing engagement strategies that work. She helps companies build meaningful connections and attract top talent. Angela is a serial entrepreneur who has launched seven businesses and acted as guest contributor and writer for national publications like Fortune, New Geography, and Style Salute. She’s a frequent public speaker at economic development symposiums like Future Wisconsin and was a 2016 Business Journal 40 Under 40 Award Winner. She lives by the mantra, “But, what if we could?!” There is no challenge too big that can’t be tackled by simply asking “how?”
Strategies to Build and Track Audience Engagement
Our workshops provide actionable strategies to build and track audience engagement effectively. We delve into the latest market insights, ensuring that you stay ahead of the curve. From leveraging social media trends to incorporating content on Artificial Intelligence tools, we guide you through tactics that will resonate with your audience. Understanding your audience is the cornerstone of our approach, allowing you to tailor engagement strategies that truly connect.
Customizable Workshops for Every Need
Our workshops are fully customizable. Whether you prefer a 60-minute workshop session over lunch or a comprehensive half or full-day workshop, we adapt to your requirements. This flexibility ensures that you get precisely what you need to boost brand engagement, enhance employee satisfaction, or foster non-profit involvement.
For Marketing Leaders:
In our brand engagement workshops, we go beyond the conventional marketing strategies.
We explore innovative approaches that resonate with your target audience, creating a lasting impact. From storytelling techniques to experiential marketing, we equip you with the tools to make your brand unforgettable.
For HR Teams:
Engaged employees are the heartbeat of a thriving organization.
Our employee engagement workshops focus on empowering your team, fostering a positive workplace culture, advancing DEI initiatives, and improving employee retention. We address challenges head-on, providing practical solutions to build a happy and motivated workforce.
For Non-Profit Organizations:
Building strong community engagement is essential for sustainable growth.
Our workshops guide you through the process of co-creating initiatives that resonate with local stakeholders. We believe in the power of community-driven change, and our workshops reflect this commitment.