We make NEW possible.
About Us
Hi, we’re
NEWaukee!
NEWaukee is a brand engagement agency that works with organizations looking for innovative ways to engage their customers. NEWaukee can help discover untapped audiences through the power of data, design creative methods to communicate with them and deploy NEW-fashioned experiences that convert them into brand advocates.
Whether it's hosting a large-scale festivals and brand activations for Fortune 500 companies or building online brand awareness for fast-growing PE-backed startups, we know how to engage audiences.
The Team Making NEW Possible
Angela Damiani
CEO &
Founder
Rita DeMerit
VP of
Operations
Wyatt Tinder
VP of
Communications
Molly Mattefs
Director of Special Projects & Community Engagement
Saratoga Schaefer
Sr. Digital Marketing Strategist
Lena Orwig
Project Manager
Olivia Bergh
Graphic Designer
& Content Creator
Caitlin Nicol
Business Development Coordinator
Nolan Ekstrom
Videographer
Our Values
Uncompromising
Momentum Forward
We don’t take “no” for answer. Instead, we always come from a place of “yes.” That’s how we make NEW ideas possible. We’re always asking how we can solve a problem. This allows us to work with clients to get things done quickly.
Relationships > Transactions
We make you feel like we’re part of your team. It’s a true partnership. Our tight-knit team gets to know clients on a more personal level to understand their unique challenges, which allows us to build trust for honest communication.
Change Always & All Ways
In a world of constant change, we’re masters at pivoting. We’re not afraid of changing and evolving to meet goals as they shift. As no strangers to change, we help our clients navigate it without fear or stress.
Be Insatiably Engaged
We’re dialed in to our client’s needs while remaining engaged in the work creatively. We’re always applying new thinking, trends, ideas and ways of working. We do this by supporting our team in growing personally and professionally through our internal leadership development program, Club Peak.
Our History
Established in 2009, NEWaukee originated from friends hosting gatherings for newcomers in Milwaukee. Fueled by the desire to create more impactful experiences, we transitioned to hosting city-showcasing events, attracting thousands.
As companies observed our success, they wanted in. Over the last 15 years, we've applied our engagement methodology to assist leading brands in connecting more effectively with their audiences.
What started as a playful social experiment has evolved from a community organization into a dynamic engagement agency, bridging brands with authentic connections.
Our Culture
NEWaukee thrives on the energy and creativity of our people. Our team skillfully crafts both in-person and digital experiences for our client partners while embodying our core values. Partnering with a boutique agency like ours fosters genuine synergy, creating a true collaboration.
Embracing change as the only constant, we continuously think ahead and evolve as a business. Each team member selects a "word of the quarter" to infuse new energy and focus, creating a visible horizon for growth. Evolution is our expectation, driving continuous professional development through initiatives like Club Peak.
While we embrace a remote-first work culture, our team comes together periodically for retreats to reflect and strategize collectively. The Howie, our new shared workspace, provides more opportunities for team collaboration, fostering a dynamic and innovative work environment.
