YPWeek Wisconsin Announces 2017 Program Lineup


Millennials in 25 different communities build hundreds of events and projects that inspire their peers to think differently and make things happen in Wisconsin

Milwaukee, Wisc. February 15, 2017 — NEWaukee is proud to announce the expansion of YPWeek Wisconsin to include 25 communities, 175+ events and 30 public projects in 2017. The grassroots statewide program will run April 22 to 29, 2017 with each community presenting a variety of programs that empower young professionals to take ownership and pride in their home towns. The official schedule is now live and can be viewed here: www.ypweek.com.

YPWeek Wisconsin is modeled after a program started by NEWaukee in 2012 to provide a weeklong series of events focusing on discovery, adventure and meaningful conversations about the issues that matter to young professionals in the Milwaukee area. YPWeek Wisconsin has continued to reach across the state with the support of the Wisconsin Economic Development Corporation (WEDC) since 2015, and its participants have collaborated with the agency on a shared communication platform designed to retain, excite, and grow the state’s talent pool. YPWeek incorporates this platform into its programming, leveraging “Think-Make-Happen,” an organizing theme.

After two years of successful expansion of YPWeek Wisconsin, NEWaukee has built the nation’s largest millennial talent network. YPWeek Wisconsin currently showcases 25 communities: Chequamegon Bay, Door County, Eau Claire, Fond du Lac, Fox Cities, Green Bay, Hayward, Kenosha, La Crosse, Oshkosh, Madison, Manitowoc, Marinette, Marshfield, Milwaukee, Price County, Portage, Platteville, Racine, Sheboygan, Stevens Point, Superior, Waukesha County, Wausau and Wisconsin Rapids.

“YPWeek taps and channels the passion Wisconsin’s young professionals bring to the workplace to help build and sustain Wisconsin’s strong workforce and high quality of life,” explains Angela Damiani CEO and Co-Founder of NEWaukee. “Through YPWeek we have created the nation’s most comprehensive and collaborative talent engagement strategy.”

In reflecting on the week’s theme, organizers have uncovered their community’s version of the new state shared communication platform:

THINK: Bold and inspiring conversations about critical issues such as: human trafficking in Fond du Lac, demystifying immigration in Appleton, future financial investment in Milwaukee, emotional intelligence in Marinette, and new real development projects in Madison.

MAKE: Various showcases of historic and present production in Wisconsin such as: Art in the Airdock in Door County, a ramen battle between local chefs in Kenosha, a young entrepreneur startup program in Chequamegon Bay, and a local product showcase at the Made in Racine event.

HAPPEN: Colorful access points to the state’s distinct characteristics such as: Couderay Waters Film Festival in Hayward, the national kubb league in Eau Claire, and speed networking with local CEOs in La Crosse.

After years of collaborating, a new proliferation of shared programming unifies the communities while differentiating what makes each special. Examples include:

SOUP: A micro-granting and community-building event that funds local public projects. This program will take place in Wausau, Sheboygan, Stevens Point, Fox Cities and Green Bay.

Speaker Crawl: an interactive professional development program that simultaneously features numerous speakers and a cultural institution to a young professional audience. This program will take place in Milwaukee, Green Bay, Madison, Wausau and Fond du Lac.

New this year, each community will complete at least one public project that leaves a lasting positive imprint on their town. With the correlation of Earth Day falling within the week, many communities have organized large-scale neighborhood and park clean-ups.

Sheboygan’s Coastal will host the statewide kickoff event for the whole week on Saturday, April 22, 2017. Millennials from across the state plan to travel to Sheboygan for the official launch of the week and to participate in the largest statewide young professional event. To learn more about the kickoff party and to view the entire line up of events visit: www.ypweek.com.

The statewide initiative also features the 2017 Bubbler Awards: Best Places to Work for Young Professionals in Wisconsin. The Bubbler Awards shines a light on the companies who have made great strides to accommodate the interests of a shifting workforce. There’s a common perception that Millennials are discontent or disinterested in traditional forms of employment. These awards showcase the reality of how many Wisconsin-based companies are adjusting and creating environments that allow young professionals to call this state home.

The nomination and selection process establish a framework for existing and emerging young professionals throughout the state to collaborate and brand Wisconsin as a workplace destination for Millennials. The evaluation centers on what Millennials are looking for in today’s workplace including: competitive salary and benefits, opportunity for advancement, work-life balance, and employee and community engagement. The application will close on February 28th, 2017 and the Bubbler Awards winners will be announced on March 6th, 2017.

For more information about YPWeek Wisconsin 2017, please visit: www.ypweek.com.


YPWeek Wisconsin 2017 brings together young leaders in 25 communities, at purposefully chosen locations that integrate the unique cultural assets with meaningful learning or social interaction. The activities engage the millennial workforce in activities and experience that are important to them while educating employers on the important role these functions play in retaining their workforce. Major sponsors of YPWeek Wisconsin 2017 include: Wisconsin Economic Development Corporation, Aurora Health Care, Concordia University Wisconsin, Bartolotta Restaurant Group, Wisconsin Media, and WTMJ 620.
NEWaukee is a social architecture firm that specializes in community-based signature experiences centered on high-profile issues of importance for the city of Milwaukee. NEWaukee also provides consumer, employer brand and talent engagement services to employers looking to attract and retain talent necessary to grow their businesses.  Visit www.newaukee.com to learn more.