Get to know NKE is a series focused on the faces behind the company. It is intended to give you insight on those who plan and execute the wonderful events that bring connection and creativity to the city. Hear their background, thoughts on the future of NEWaukee, and more.
What school did you go to or graduate from?
University of Minnesota – Twin Cities
Where’s your hometown/ neighborhood?
I moved around a lot as a kid but mostly grew up in the Bay area of California. I attended high school in Greendale, Wi, but moved away for several years after that. I returned to Milwaukee 8 years ago and now feel like Bay View is my home.
What’s your position at NKE?
CEO, but with such a small company that fancy title means I get to do a little bit of all of the things every day.
What inspired you to found NKE?
I wish I could say we had some big moment of inspiration or a master plan we had tinkered with for years before launching NEWaukee. For me, NEWaukee was a passion project that escalated beyond my wildest dreams and one I just couldn’t let go of.
How long have you been with the company?
Since the beginning, 2009.
How would you describe NEWaukee’s mission in your own words?
We help people find what they love and change what they don’t about the city.
What’s been your favorite event/initiative to create?
I have a soft spot for the Urban Island Beach Party. It represents a turning point for when we decided to lean into this side hustle and turn it into a real company.
How do you see NEWaukee growing in the future?
I am still surprised every day by the growth and acceleration of NEWaukee. One of the exciting things we’ve discovered is how other communities are interested in our methodology and way of intersection community and workforce development. Being able to consult with them on how to apply this practice to their own communities has been so exciting.
What’s your favorite album/artist?
My husband and I have an enormous record collection. It’s really more of a flavor of the day.
If you were stuck on a desert island, what three items would you bring?
Probably something to help me get off the island. I’m not one for lounging in paradise for more than half a day. Everyone in the office will tell you, I like a plan and tend to have every day scheduled to a tee.
Where’s your favorite space to go/hang out/eat in Milwaukee?
I love the corner seat of the bar at Goodkind. Awesome food and atmosphere, plus they have this incredible ginger beer.