Urban Island Beach Party

Urban Island Beach Party
Saturday, August 1, 2015 11:00 AM - 11:00 PM Lakeshore State Park MapMap
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NEWaukee’s 5th Annual Urban Island Beach Party

Shepherd Express Street Eats
Find A Flamingo Contest 

What says summer in Milwaukee more than live music, pink flamingos and food trucks?

The Urban Island Beach Party is a fundraiser for the Friends of Lakeshore State Park. New this year — the FLSP is launching a campaign to build a new Visitor and Education Center on the park. The Center will provide an attractive and highly functional venue to support ongoing educational and social activities activities, like the Urban Island Beach Party, on the park. The proceeds of the Urban Island Beach Party will support this campaign’s launch.

New Visitor and Education Center

Urban Island Beach Party Activities

Food Trucks provided by Shepherd Express Street Eats
Sunset Yoga provided by omTown Yogis
Cabana Beach Lounge provided by Kohl’s Careers
Kohl’s Color Wheels provided by the Milwaukee Art Museum
Kayaking, stand up paddle boarding and canoe lessons provided by Milwaukee Kayak Company
Yappy Hour hosted by the Wisconsin Humane Society
Bike Valet
Live Music and Art Creations
Find A Flamingo Contest
Hula Hooping and Limbo Contests


Check out what you’ve been missing!
Urban Island Beach PartyWe Love Giving You FREE Beer! 

Ride A Bike Parking is limited – if you bike to the island – you’ll receive a free beer provided by Leinenkugel Brewing Company.

Find A Flamingo Contest
Throughout Downtown Employee Appreciation Week  hosted by Milwaukee Downtown BID #21 July 27 – July 31st, we will be hiding pink flamingos all across the city. Find one, bring it with you to the Urban Island Beach Party and receive a free beer provided by Leinenkugel Brewing Company.


Photo Gallery

Shepherd Express Street Eats

The one of three Street Eats events planned for the summer, the Shepherd Express Street Eats Mobile Food Fest is a unique street festival celebrates Milwaukee’s growing food truck scene. More than 20 food vendors will fill the street and square, from a truck that looks like a log cabin to a café on the back of a bike. Food tickets will be available at the entrance, allowing guests to purchase as much or as little food from vendors as they desire. More info at www.expressmilwaukee.com/streeteats.

Find A Flamingo Contest

In the week leading up to the Urban Island Beach Party, look for the pink flamingos we have hidden throughout the city. Tip: We will be hiding the flamingos in and around the Downtown Employee Appreciation Week programs! Find one and bring it with you to the island to receive a free beer provided by Leinenkugel Brewing Company. Starting July 27th, 2015 we will place inflatable flamingo’s all around Milwaukee. If you find the flamingo bring it to the island to flock us. There are over 100 flamingos that will be around the island.


1. Find the flamingo
2. Take a picture and upload it to Facebook or Twitter with the hashtag #UIBP or upload it to the Urban Island Beach Party Facebook Event
3. Bring the flamingo to the island party in exchange for a free beer to create a flock in the Beer Garden.



We are so grateful to our sponsors of the Urban Island Beach Party. Their gracious support allows NEWaukee to highlight the Friends of Lakeshore State Park, an organization dedicated to promoting and supporting Lakeshore State Park for the entire community to enjoy.



The park provides a unique urban oasis with recreational opportunities and amenities for all to enjoy. The 17-acre park includes a lakeside trail that connects to the Hank Aaron and Oak Leaf state trails. A 130-foot bridge connects the north end of the park to the Summerfest grounds and an extension of the land near the Marcus Amphitheater connects the south end.



Associated Bank  Kohl's CareersBadger Meter


Leinie-bornandraised      Majic Productions       StreetEats



Shepherd_Express150_logo       88nine_color  NOW



Getting to Lakeshore State Park

The Park is located in and along Lake Michigan east of the Summerfest Grounds and south of Discovery World. The north entrance to the Park is the path to the Park’s bridge south of the Discovery World entrance. The south entrance of the Park is where Erie Street ends and meets the harbor entrance. Follow the park road east along the water and under the Hoan Bridge. A Park Sticker is not required, and free parking without is available at marked locations or along the road where not prohibited. Follow the road to the end for parking nearest the peninsula portion of the park.

Park Location

500 North Harbor Drive
Milwaukee, WI 53202

Downtown Trolley

The Milwaukee Downtown Trolley runs from 11am – 9pm.
Click here for trolley route!

Directions by Car

Download Instructions Here.

From the West:
Take I-94 east to Lakefront exit. Turn right on Michigan St./Harbor Drive. The Park entrance path is off the road to Discovery World’s entrance. See parking options below.

From the North:
Take I-43 to 794 Lakefront and proceed to the Lakefront exit. Turn right on Michigan St./Harbor Drive. The Park entrance path is off the road to Discovery World’s entrance. See parking options below.

From the South:
Follow I-94/I-43 north and exit at Lakefront exit. Proceed east to Lakefront exit. Turn right on Michigan St./Harbor Drive. The Park entrance path is off the road to Discovery World’s entrance. See parking options below.

From the East:
Come by boat and dock at one of our 20 slips, Call 414.274.4283 to make a reservation.

Parking at Lakeshore State Park

Free parking:
1. On Harbor Drive when no festivals are scheduled for the Summerfest grounds
2. Along the park road starting at Erie Street at marked locations or along the road where not prohibited.

Paid Parking:
1. O’Donnell Parking lot on Michigan St. (currently closed for repairs)
2. Discovery World and Milwaukee Art Museum lots
3. Summerfest lots during festivals

Directions by Bike

The Oak Leaf Trail and Hank Aaron State Trail will take you right to the Park.

By Bus

Milwaukee County Transit bus route 10 stops on Prospect Ave., across O’Donnell Park. Routes 10, 12, 20, 23, 30, 31 and 137 serve the Downtown Transit Center on Wisconsin Ave. at Cass St., one block west of the lakefront.

Ozaukee County Express route 143 runs on weekdays. It stops at the Downtown Transit Center on Michigan St. and Lincoln Memorial Drive, with service from Cedarburg, Fredonia, Grafton, Mequon, Port Washington and Saukville.



Applications are due by midnight on June 30th.

Click here to see photographs from last years Urban Island Beach Party!

To apply, send and email to nicole@newaukee.com with the following:

The subject line of your email should read: 2015 UIBP Application
Your name, your business name, your website (if applicable), your email address and your phone number
3-5 images of your work or a link to your website where images of your work are showcased
List which category your business falls under – ART/CRAFT, PRODUCE, FOOD (as in you serve food made on site), CONSUMABLE (as in you sell packages of food you make to be eaten then or later)
Price range. Please list your least expensive item and then your most expensive item, like this $1 – $100. And then list where most of your inventory lies, like most of my most popular products are around $20.

If you would like to share a booth you will need to apply together and you will need to supply NEWaukee with all of this information for both vendors.

Vendor Information:

There is no application fee!

Booths will be 10×10′ and will be $50

Load in will be from 9AMm to 10:55AM, the market opens at 11AM and ends at 9PM. Cars will not be allowed back on the island prior to 11PM. There will be no arriving late and no leaving early.

Rain or Shine! Bring a tent!

NEWaukee Night Market will continue to take applications once the dates have been filled and will be placed on the wait list. Do we use our wait list? Every. Single. Time.

Urban Island Beach Party is a curated event! We expect to receive more applications than spaces to fill. The following factors will go into deciding who will participate:

  • Performances or items created should not be based on any pre-existing patterns or products. Variety and innovation of vendors is important to us.
  • Having a balanced marketplace. If we receive many applications for one product category, that category automatically becomes more competitive. We will only be able to accommodate between 2 and 5 of the same category items. Example categories include jewelry, home goods, performance, accessories, children’s clothing, adult clothing, fine art, ceramics, etc.