Urban Island Beach Party

Saturday, August 1, 2015 11:00 AM - 11:00 PM Lakeshore State Park MapMap
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NEWaukee’s 5th Annual Urban Island Beach Party

Shepherd Express Street Eats
Find A Flamingo Contest 

What says summer in Milwaukee more than live music, pink flamingos and food trucks?

The Urban Island Beach Party is a fundraiser for the Friends of Lakeshore State Park. New this year — the FLSP is launching a campaign to build a new Visitor and Education Center on the park. The Center will provide an attractive and highly functional venue to support ongoing educational and social activities activities, like the Urban Island Beach Party, on the park. The proceeds of the Urban Island Beach Party will support this campaign’s launch.

New Visitor and Education Center

Musical Lineup

11:00AM-12:00PM Derek Pritzl and the Gamble
12:30-1:30PM Foreign Goods
2:00-3:00PM Mortgage Freeman
3:30-4:30PM Light Music
5:00-6:00PM Devil Met Contention
6:30-7:30PM Klassik
8:00-9:00PM Greatest Lakes
9:00-10:00PM Whips
10:00-11:00PM Kiings

Urban Island Beach Party Activities

Food Trucks provided by Shepherd Express Street Eats
Sunset Yoga provided by omTown Yogis
Cabana Beach Lounge provided by Kohl’s Careers
Kohl’s Color Wheels provided by the Milwaukee Art Museum
Kayaking and stand up paddle boarding provided by Milwaukee Kayak Company 11AM-4PM
Wilderness Skills Instruction by Naturalist Nick Gordon
Urban Ecology Center Activities 12:30-4PM
Yappy Hour hosted by the Wisconsin Humane Society 4-6PM
Bike Valet from Coast In Bikes
Live Music and Art Creations
Soccer kick speed gun and other soccer activities from Milwaukee Soccer Development Group
Find A Flamingo Contest presented by Associated Bank
Hula Hooping and Limbo Contests


Check out what you’ve been missing!
Urban Island Beach PartyWe Love Giving You FREE Beer! 

Ride A Bike Parking is limited – if you bike to the island – you’ll receive a free beer provided by Leinenkugel Brewing Company.

Find A Flamingo Contest
Throughout Downtown Employee Appreciation Week  hosted by Milwaukee Downtown BID #21 July 27 – July 31st, we will be hiding pink flamingos all across the city. Find one, bring it with you to the Urban Island Beach Party and receive a free beer provided by Leinenkugel Brewing Company.


Photo Gallery

Shepherd Express Street Eats

Here’s the first round of your 2015 Urban Island Street Eats lineup! More to come!

Press Belgian Liege Waffles
7 Mile Fair
Bebe’s Bistro
Pete’s Pops
The Frozen Cup
Falafel Guys

The National

Xiong Family Foods
Hardwood Cafe
Eats & Treats
Jericho’s BBQ
Streetza Pizza
Jamaican Kitchen & Grill
Oscar’s on a Roll
Buddha’s BBQ
Margarita Paradise
Hattie’s Truck
Denson’s Catering & Events
Falafel Guys
Pete’s Pops

Shepherd Express Street Eats Mobile Food Fest is a unique street festival that celebrates Milwaukee’s growing food truck scene. More than 20 food vendors will fill the street and square, from a truck that looks like a log cabin to a café on the back of a bike. Food tickets will be available at the entrance, allowing guests to purchase as much or as little food from vendors as they desire. More info at www.expressmilwaukee.com/streeteats.

Find A Flamingo Contest

In the week leading up to the Urban Island Beach Party, look for the pink flamingos we have hidden throughout the city. Tip: We will be hiding the flamingos in and around the Downtown Employee Appreciation Week programs! Find one and bring it with you to the island to receive a free beer provided by Leinenkugel Brewing Company. Starting July 27th, 2015 we will place inflatable flamingo’s all around Milwaukee. If you find the flamingo bring it to the island to flock us. There are over 100 flamingos that will be around the island.


1. Find the flamingo
2. Take a picture and upload it to Facebook or Twitter with the hashtag #UIBP or upload it to the Urban Island Beach Party Facebook Event
3. Bring the flamingo to the island party in exchange for a free beer to create a flock in the Beer Garden.



We are so grateful to our sponsors of the Urban Island Beach Party. Their gracious support allows NEWaukee to highlight the Friends of Lakeshore State Park, an organization dedicated to promoting and supporting Lakeshore State Park for the entire community to enjoy.



The park provides a unique urban oasis with recreational opportunities and amenities for all to enjoy. The 17-acre park includes a lakeside trail that connects to the Hank Aaron and Oak Leaf state trails. A 130-foot bridge connects the north end of the park to the Summerfest grounds and an extension of the land near the Marcus Amphitheater connects the south end.



Associated Bank  Kohl's CareersBadger Meter


Leinie-bornandraised      Majic Productions       StreetEats



Shepherd_Express150_logo       88nine_color  NOW


LOGO SHEET 3Festival Logo

Getting to Lakeshore State Park

The Park is located in and along Lake Michigan east of the Summerfest Grounds and south of Discovery World. The north entrance to the Park is the path to the Park’s bridge south of the Discovery World entrance. The south entrance of the Park is where Erie Street ends and meets the harbor entrance. Follow the park road east along the water and under the Hoan Bridge. A Park Sticker is not required, and free parking without is available at marked locations or along the road where not prohibited. Follow the road to the end for parking nearest the peninsula portion of the park.

Park Location

500 North Harbor Drive
Milwaukee, WI 53202

Downtown Trolley

The Milwaukee Downtown Trolley runs from 11am – 9pm.
Click here for trolley route!

Directions by Car

Download Instructions Here.

From the West:
Take I-94 east to Lakefront exit. Turn right on Michigan St./Harbor Drive. The Park entrance path is off the road to Discovery World’s entrance. See parking options below.

From the North:
Take I-43 to 794 Lakefront and proceed to the Lakefront exit. Turn right on Michigan St./Harbor Drive. The Park entrance path is off the road to Discovery World’s entrance. See parking options below.

From the South:
Follow I-94/I-43 north and exit at Lakefront exit. Proceed east to Lakefront exit. Turn right on Michigan St./Harbor Drive. The Park entrance path is off the road to Discovery World’s entrance. See parking options below.

From the East:
Come by boat and dock at one of our 20 slips, Call 414.274.4283 to make a reservation.

Parking at Lakeshore State Park

Free parking:
1. On Harbor Drive when no festivals are scheduled for the Summerfest grounds
2. Along the park road starting at Erie Street at marked locations or along the road where not prohibited.

Paid Parking:
1. O’Donnell Parking lot on Michigan St. (currently closed for repairs)
2. Discovery World and Milwaukee Art Museum lots
3. Summerfest lots during festivals

Directions by Bike

The Oak Leaf Trail and Hank Aaron State Trail will take you right to the Park.

By Bus

Milwaukee County Transit bus route 10 stops on Prospect Ave., across O’Donnell Park. Routes 10, 12, 20, 23, 30, 31 and 137 serve the Downtown Transit Center on Wisconsin Ave. at Cass St., one block west of the lakefront.

Ozaukee County Express route 143 runs on weekdays. It stops at the Downtown Transit Center on Michigan St. and Lincoln Memorial Drive, with service from Cedarburg, Fredonia, Grafton, Mequon, Port Washington and Saukville.