Snowpocalypse 2017

Sunday, January 29, 2017 12:00 PM - 4:00 PM Grand Avenue Mall Alley Way MapMap
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Music & Activity Lineup

Snowpocalypse 2017 is brewing over downtown Milwaukee! The storm is said to last for four days with chilly temperatures. We invite you to lace up your winter boots, double up your mittens and brave the weather with us in true Wisconsin fashion.

The storm is projected to hit the alley located behind the Grand Avenue Mall between N 2nd Street and N Plankinton Avenue Thursday, January 26 through Sunday, January 29th! 

Snowpocalypse embraces all that a true Wisconsin winter has to offer while exploring unique spaces in downtown Milwaukee, which NEWaukee and Underground Collaborative both call their home. We don’t run from cold temperatures! We put on an extra layer and enjoy the city we love.

Snowpocalypse is a collaboration between NEWaukee & Underground Collaborative.

                                         NKElogo    the-uc-transparent

What’s in the forecast?

January 26th: NEWaukee Social & Happy Hour 5-10PM
6-9PM – Live music from DJ LoLo

January 27th: Westown Mixer & Happy Hour 6-10PM
Milwaukee Downtown photo booth
6-8PM – Music and performances from TRUE Skool
8-10PM – Live music from Noh Life

January 28th: Snowpocalypse 12-10PM
Milwaukee Downtown photo booth
12:30-1:30PM – Snoga from YogaOne Studio
1:30-6PM – Music and performances from TRUE Skool
6-7PMMic Kellogg
7-8PMLorde Fredd33
8-10PMMo Funktional

January 29th: Burnout Brunch 12-4PM
Milwaukee Downtown photo booth
12-4PM – Music and performances from TRUE Skool

Effects of this storm to include:
-Ice Bar
-Live Music
-Food Trucks
-Fire Pits
-S’more Roasting

Food Trucks

$3 parking for attendees of Snowpocalypse at the Shops of Grand Avenue

East Entrance is located on Plankinton Ave and Michigan St (615 N Plankinton) Alternate West entrance located on 2nd Street, off Michigan St.

Further reports on Snowpocalypse 2017 to follow as the storm moves closer.

Thank you to our Snowpocalypse 2017 Sponsors:

millerlite        logo-2


Community Partners:

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