2017 YPSummit

Monday, October 16, 2017 8:00 AM - 4:00 PM Milwaukee County Historical Society MapMap
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2017 YPSummit Program
Speaker Bios

72 Initiative

Welcome to the 72 Initiative!

Our BIG, Audacious Goal:

To reverse the migration of talent for the state of Wisconsin.

The Current State of Talent:

More people move out of Wisconsin than move to Wisconsin.
The Future Wisconsin Project has found the inconsistent state brand as well as the lack of access and awareness to the unique attributes of the state impede our ability to recruit and retain the best and brightest.
Wisconsin is the only state in the country with a statewide YPWeek, a millennial attraction, development & engagement platform.

What We’ve Achieved So Far:

After three years of successful expansion of YPWeek, we’ve built the nation’s largest millennial talent network. But that’s only just the beginning! Currently YPWeek showcases 25 communities and our intention is to include all 72 Wisconsin counties, hence the 72 Initiative!

As the 72 Initiative grows, we plan to expand the peer network and annual celebration to include the following:

— Learning institute for emerging and established leaders to share best practices with their peers from across the state
— Excursion trips to fortify relationships and to experience best practices in action within different communities
— Resource guide for potential and current residents to find what they need to begin their careers and invest in their communities

How do we begin to tackle our big, audacious goal? Join us at the 2017 YPSummit.

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Bridging the gap between generations

We have all heard about the differences between Baby Boomers, Gen X-ers and the (infamous) Millennials. Yes, there are distinctions in the way each generation desires to live, work, and play. But we all have something in common – we’ve chosen Wisconsin as our home. Thus, we need to work together to ensure our state stays competitive and attractive for future generations.

The YPSummit offers an opportunity for emerging and established leadership to build a united vision for their communities. This two-day symposium invites municipal, chamber of commerce, economic development, and young professional leaders to work as a team on a collaborative action plan for talent attraction, development, and retention strategies designed specifically to address each community’s assets and needs.


Why should you attend the 2017 YPSummit?

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Young Professional Organization Leadership

— Access to peer network of Wisconsin’s emerging professionals
— New program ideas and member engagement strategies
— Build momentum amongst steering committee members
— Understanding of established leadership strategic plans and goals within your community
— Roadmap for sustainable programs in the future
— Connections to established leadership


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Chamber of Commerce & Economic Development Leadership

— Access to peer network of Wisconsin’s established professionals
— Best practice sharing for millennial attraction strategies: member development, program design, funding strategies and succession planning
— Understanding of millennial needs within your community
— Opportunity to build a key strategic plan that aligns young professional program to larger organizational goals
— Connections to emerging leadership


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Municipal Leadership
— Access to peer network of Wisconsin’s municipal leaders
— Best practice sharing for how to leverage millennial attraction strategies for civic engagement
— Understanding of millennial needs within your community
— Opportunity to build a key strategic plan that aligns young professional program to larger municipal goals
— Connections to emerging and established private sector leadership

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Bridging the gap between Wisconsin’s generations

We’re concerned about the outmigration of Wisconsin’s best and brightest. Rather than dwell on the scary statistics, the YPSummit aims to take a tangible and practical step towards reversing our outflow of talent. Through the summit, we will create the nation’s first cross-generational peer network focused on talent attraction, development and retention. We also plan to expand the successes of YPWeek Wisconsin to new communities and further establish Wisconsin as the only state working collaboratively on a Millennial engagement project of this scale.

Dates: Monday, October 16, 2017 from 8:00 – 5pm and Tuesday, October 17, 2017 from 8:00 – 4pm
Location: Milwaukee, Wisconsin
Registration Fee: $75 / per person (includes all food, beverages, and transportation between conference sessions)
Hotel Recommendation: Intercontinental Hotel has a block of rooms reserved at a $115 / night rate until September 22, 2017. To make a reservation with the Intercontinental, please click here.


Program Overview: Day one of the summit focuses on national trends, best practices, and success stories of Millennial civic engagement strategies and young professional programs. Team of municipal, chamber of commerce, economic development, and young professional leaders are encouraged to spend the day learning together. Day two is an action planning session for community teams to practice the place-based talent strategies through the design of YPWeek Wisconsin 2018.

The YPSummit differs from other conferences due to the unique confluence of attendees and the “practice what you preach” nature of the programming. Below is a schedule of the programs. Bus transportation will be available for all conference attendees.

October 15, 2017
6:30pm | Pre-YPSummit Kick Off Reception (Optional)

Day One: October 16, 2017

8:00am – Registration & breakfast
8:300am – Welcome to the 2017 YPSummit
9:00am – Keynote Address: How to Attract, Retain, Engage, & Develop the Millennial Generation | Brandon Rigoni, Ph.D., Associate Director for Selection and Development at Gallup
10:00am – Urban Hike

10:30am | Breakout Sessions:
– Programming 101: Basic Program Design for Every YP Group | Rita DeMerit, Social Architect at NEWaukee
– Building a Business Plan for a YP Group
– 10 Mistakes Everyone Makes in Launching a YP Group | Angela Damiani, CEO of NEWaukee
– Managing Teams Effectively: Getting the Most Out of Your Volunteers

11:45am | Community Spotlights:
– Wausau: Operating without an Organization | Nick O’Brien, Community Engagement Expert
– Kenosha: Program Highlight: Non-Profit Board Preparation | Brandi Cummings, Community Engagement Committee Chairperson at Y-Link

12:00pm – Lunch
12:30pm – Keynote Address: National Case Study | Justin Kang, Founder of City Awake

1:30pm | Community Spotlights:
– Madison: Managing Many Organizations | Corinn Ploessel, YPWeek Madison
– Marshfield: Operating within a Chamber of Commerce | Jessica Mannigel, Marshfield Young Professionals

1:45pm | Breakout Sessions:
– Communication 101: Marketing Basics for Every YP Group | Nicole Behnke, Social Architect at NEWaukee
– Creative Placemaking 101: Converting Spaces into Places | Sara Daleiden, Founder and Director of MKE <-> LAX
– Crowdfunding & Crowdsourcing Your Community | Jonathan Berk, New England Director of  Patronicity
– How to Influence without Direct Authority

2:45pm – Break: Community One-on-Ones
3:15pm – Community Asset Mapping Workshop | Jeremy Fojut, CIO of NEWaukee
4:30pm – Happy Hour

Day Two: October 17, 2017
8:30am – Registration & breakfast
9:00am – Introduction to the 72 Initiative | Angela Damiani, CEO of NEWaukee
9:45am – Community Impact Case Study: Fond du Lac | Joe Truesdale, Past President of YPF
10:15am – Building Your YPWeek: Partners, Funders, Programs | Jeremy Fojut, CIO of NEWaukee

12:00pm | Lunch

1:00pm – Peer Program Critique
1:45pm – Regional Program Alignment
2:30pm – Group Share
3:15pm – Next Steps for YPWeek 2018 Planning | Angela Damiani, CEO of NEWaukee
4:00pm – Program Conclusion | Angela Damiani, CEO of NEWaukee

*Please note: Day Two is a group workshop for community leaders to work together to build a comprehensive millennial talent strategy for their organizations and programs. We encourage you to invite municipal, chamber of commerce, economic development, and young professional leadership to participate to ensure your community has the best opportunity to engage fully in the program. If your community only has a single representative in attendance, you will be paired with a neighboring community.

Why should your community participate in YPSummit & YPWeek? Check out this case study from the Sheboygan Chamber of Commerce’s Coastal Program involvement from the last two years. Click here to download the case study.

What is YPWeek? Check out the the 2017 YPWeek Wisconsin video.

Speaker Bios, more to come!

Annamarie Mann – Workplace Analytics Practice Manager, Gallup
Annamarie Mann leads Gallup’s workplace research and analytics platform team. She works with Gallup
scientists, cross-functional leaders and senior consultants to develop workplace practices that create high-performing workplace cultures. Through targeted research, analytics, reports, advice and education, Annamarie ensures Gallup’s workplace strategy comes to life and generates improved business outcomes for our clients.

Annamarie began her career at Gallup as a workplace consultant advising clients on their human capital and
customer engagement strategies. Partnering with clients across many different industries, she gained insights into organizational nuances and developed expertise in creating productive workplaces through an engaged workforce.

Before joining Gallup, Annamarie used her expertise in communication theory as a collegiate instructor and as a leader for teams in the client service, telecommunications and beverage industries. Annamarie received her bachelor’s and master’s degrees in communication from Colorado State University.

Justin Kang  – Executive Director, City Awake
Justin is the Vice President of Strategy and Growth for the Greater Boston Chamber of Commerce where he oversees the strategic initiatives for the leading regional business association. In addition, he is the Executive Director of City Awake which serves as the civic innovation arm of the Boston Chamber with the mission to explore bold and creative ideas to solve our most pressing urban issues.

Most notably, he is currently focused on mobilizing and empowering the next generation of leaders into active contributors in shaping the future of Greater Boston. Specifically, he is engaging over 650 young adults representing 200 organizations as they undergo a nine-month process to produce the first-ever local report in understanding how this generation perceives Greater Boston as well as identifying key issues and solutions prioritized by this cohort.

He has been named as a “Top 25 Emerging Leader of Color” by Get Konnected!, and as one of “The Next Generation of Powerful People in Boston” by Boston Magazine. In addition, he was recognized as “One of Nine Nonprofit Leaders Obsessed with Making Boston Better” by the Boston Globe and was awarded an ONEin3 Award by the City of Boston as one of 13 young adult leaders doing outstanding work to improve the City of Boston for all residents.

He serves on the board of directors and advisory boards for several nonprofits including the Asian Community Development Corporation, Institute for Nonprofit Practice, Food for Free and the Massachusetts Literary Education and Performance Collective. In addition, he was the Industry Champion (social impact) for MassChallenge and recently served as a judge for the Massachusetts Nonprofit Excellence Awards and 50 on Fire. He is a Big Brother and an alumnus of Brandeis University.

Jonathan Berk – New England Director, Patronicity
Jonathan worked as an attorney focussing on real estate development projects across Massachusetts for the past few years helping developers and investors realize their creative visions for development projects and communities. Working on these he realized there was always something missing. You can build “utopia” within the four walls of the building you’re working on but once you step outside, you’re reliant upon cash strapped municipalities to foot the bill. These community assets are where innovation happens, where relationships are built and where cities and towns become a “community.” Empowering residents to build these themselves is a power every city should have. His passion is found in helping the residents of New England empower yourselves to build your own “community”.

Erik Hollander, MBA – Assistant Professor of Business Director of Strategic Growth and Business Development, Concordia University Wisconsin
While Erik is entering his 3rd year as full-time faculty at Concordia University Wisconsin (CUW) his unlikely background has stretched over a number of experiences before landing him at CUW. His passion to help others reach their goals awarded him Graduate Business Faculty of the Year in 2014 and recognition for learning and challenge in the classroom the same year.

He has worked in a number of fields and industries; most recently, prior to Higher Education, had spent over ten years in healthcare in a variety of roles (including leadership). He earned a Bachelor’s degree in Business Management from Cardinal Stritch and a MBA from Concordia University Wisconsin in Healthcare Administration.

Additionally, he is also a member of the American College of Healthcare Executives (ACHE) and is currently enrolled at the University of Southern California (USC) in their Organizational Change and Leadership (OCL) program as a doctoral student. Fight on! Erik is married and has two boys.

Jim Ward – Concordia University Wisconsin
Jim is an enthusiastic and dynamic executive with progressive experience in academia, business, and community service. He has held managerial positions in the airline and utilities industries, been recognized as a top-tier faculty member at several universities, elected to public office, and served as a volunteer member and leader on several boards. He holds degrees in Business Administration, Management, and History.

He has a track record of creativity, flexibility, and an entrepreneurial spirit in maximizing results in working with customers, employees, and government agencies. In every entity in which he has worked, he has charismatically led volunteer initiatives to achieve organizational goals.

Program Partners

The 2017 YPSummit is proudly presented in partnership by the following companies and organizations:

NKElogo        WEDC Logo 1x1 _CMYK             leaguefinal     

NEWaukee is a social architecture firm that specializes in community-based signature experiences centered on high-profile issues of importance for the state of Wisconsin. NEWaukee also provides consumer, employer brand and talent engagement services to employers looking to attract and retain talent necessary to grow their businesses. Visit www.newaukee.com to learn more.

For questions regarding the 72 Initiative or the 2017 YPSummit, please contact:

Email: contact@newaukee.com
Address: 161 W. Wisconsin Avenue #16 Milwaukee, WI 53203
Phone: 414-273-1386