Welcome to the 72 Initiative!
Our BIG, Audacious Goal:
To reverse the migration of talent for the state of Wisconsin.
The Current State of Talent:
— More people move out of Wisconsin than move to Wisconsin.
— The Future Wisconsin Project has found the inconsistent state brand as well as the lack of access and awareness to the unique attributes of the state impede our ability to recruit and retain the best and brightest.
— Wisconsin is the only state in the country with a statewide YPWeek, a millennial attraction, development & engagement platform.
What We’ve Achieved So Far:
After two years of successful expansion of YPWeek, we’ve built the nation’s largest millennial talent network. But that’s only just the beginning! Currently YPWeek showcases 15 communities and our intention is to include all 72 Wisconsin counties, hence the 72 Initiative!
As the 72 Initiative grows, we plan to expand the peer network and annual celebration to include the following:
— Learning institute for emerging and established leaders to share best practices with their peers from across the state
— Excursion trips to fortify relationships and to experience best practices in action within different communities
— Resource guide for potential and current residents to find what they need to begin their careers and invest in their communities
How do we begin to tackle our big, audacious goal? Join us at the 2016 YPSummit.
Bridging the gap between generations
We have all heard about the differences between Baby Boomers, Gen X-ers and the (infamous) Millennials. Yes, there are distinctions in the way each generation desires to live, work and play. But we all have something in common – we’ve chosen Wisconsin as our home. Thus, we need to work together to ensure our state stays competitive and attractive for future generations.
The YPSummit offers an opportunity for emerging and established leadership to build a united vision for their communities. This two-day symposium invites municipal, chamber of commerce, economic development and young professional leaders to work as a team on a collaborative action plan for talent attraction, development and retention strategies designed specifically to address each community’s assets and needs.
Why should you attend the 2016 YPSummit?
Young Professional Organization Leadership
— Access to peer network of Wisconsin’s emerging professionals
— New program ideas and member engagement strategies
— Build momentum amongst steering committee members
— Understanding of established leadership strategic plans and goals within your community
— Roadmap for sustainable programs in the future
— Connections to established leadership
Chamber of Commerce & Economic Development Leadership
— Access to peer network of Wisconsin’s established professionals
— Best practice sharing for millennial attraction strategies: member development, program design, funding strategies and succession planning
— Understanding of millennial needs within your community
— Opportunity to build a key strategic plan that aligns young professional program to larger organizational goals
— Connections to emerging leadership
— Access to peer network of Wisconsin’s municipal leaders
— Best practice sharing for how to leverage millennial attraction strategies for civic engagement
— Understanding of millennial needs within your community
— Opportunity to build a key strategic plan that aligns young professional program to larger municipal goals
— Connections to emerging and established private sector leadership
Bridging the gap between Wisconsin’s generations
We’re concerned about the outmigration of Wisconsin’s best and brightest. Rather than dwell on the scary statistics, the YPSummit aims to take a tangible and practical step towards reversing our outflow of talent. Through the summit, we will create the nation’s first cross-generational peer network focused on talent attraction, development and retention. We also plan to expand the successes of YPWeek Wisconsin to new communities and further establish Wisconsin as the only state working collaboratively on a Millennial engagement project of this scale.
Dates: Monday, October 31, 2016 & Tuesday, November 1, 2016 from 8am – 4pm
Location: Fond du Lac, Wisconsin
Registration Fee: $75 / per person (includes all food, beverages, and transportation between conference sessions)
Holiday Inn Express
55 Holiday Ln, Fond du Lac, WI 54937
625 W Rolling Meadows Dr, Fond du Lac, WI 54937
Program Overview: Day one of the summit focuses on national trends, best practices and success stories of Millennial civic engagement strategies and young professional programs. Team of municipal,chamber of commerce, economic development and young professional leaders are encouraged to spend the day learning together. Day two is an action planning session for community teams to practice the place-based talent strategies through the design of YPWeek Wisconsin 2017. Topics for the YPSummit include:
The YPSummit differs from other conferences due to the unique confluence of attendees and the “practice what you preach” nature of the programming. Throughout the two days, the conference will change locations and explore the city of Fond du Lac. Below is a schedule of the programs. Bus transportation will be available for all conference attendees.
October 30, 2016
— 6:30pm: Summit Kick Off Happy Hour at Green Dragon Brewpub
Day One: October 31, 2016
8:30am: Registration & breakfast at Grande Cheese Company (250 Camelot Drive)
9:00am: Welcome to the YPSummit 2016
— Wayne Matzke, CEO of Grande Cheese Company
— Lt Governor Rebecca Kleefisch, State of Wisconsin
— Tricia Braun, COO of Wisconsin Economic Development Corporation
— Tom Schneider, Board Chair of the Fond du Lac Association of Commerce
— Angela Damiani, CEO of NEWaukee
10:00am: Bus ride to Galloway Historic House & Village (336 Old Pioneer Road)
10:30am: Keynote Presentation in the Galloway Church: 10 Mistakes Everyone Makes When Starting a Young Professional Group
Focus Area: How to start a community talent attraction, development and retention strategy that actually works
11:15am: Panel Discussion in the Galloway Court House: The Hazard of Churn: Free Labor Isn’t Always Free
— Nick O’Brien, MCDEVCO
— Caitlin Oleson, UW-Green Bay
— Jenna Moran, Current – Wisconsin Rapids
— Corry Joe Biddle, FUEL Milwaukee & Metropolitan Milwaukee Association of Commerce
11:15am: Panel Discussion in the Galloway School House: Organizational Structures that Work
— Brooke Infusino, Y-Link & Kenosha Area Business Alliance
— Dan Merfeld, Madison Magnet
— Laurie Radke, Greater Green Bay Chamber & Current Young Professionals Program
12:15pm: Lunch and Galloway Historic House & Village Exploration
1:00pm: Bus ride to Lakeside Park Pavilion (71 Promen Drive)
1:30pm: Keynote Presentation: First comes program design, then come the masses by Jeremy Fojut, CIO of NEWaukee
Focus Area: First comes talent, then comes economic development: How (and why!) to prioritize cultural production and creative placemaking as an economic development strategy
2:30pm: Keynote Presentation: Show them the goods: modern marketing strategies that work by Ebony Ssali, Owner of Ssali Media Group
3:15pm: Keynote Presentation: National Case Study: ChooseATL: How to Tell Your Community’s Story by Kate Atwood, Executive Director of ChooseATL
4:00pm: Bus ride to Fat Joe’s (15 W Division St.)
4:15pm: Optional Halloween Happy Hour! (Bus will return to Grande Cheese for those interested in returning home to families for the holiday.)
Day Two: November 1, 2016*
8:30am: Registration & breakfast at the THELMA Madoff Center for the Arts (51 Sheboygan Street)
9:00am: Introduction to the 72 Initiative
— Rebecca Deschane, Legislative Liaison of Wisconsin Economic Development Corporation
— Angela Damiani, CEO of NEWaukee
— Peter Welch, Director of Public Affairs & University Partnerships of Concordia University Wisconsin
9:45am: Keynote presentation: YPWeek Case Study: Sheboygan’s Coastal by Tammy Graf, Workforce Development Manager of Sheboygan County Chamber of Commerce
10:15am: Group workshop: Asset Mapping Your Community
12:00pm: Lunch and urban hike led by Joe Truesdale, Young Professionals of Fond du Lac
1:30pm: Group workshop: YPWeek Program Design
2:30pm: Group share
3:00pm: Keynote presentation: Launching YPWeek 2017 & the 72 Initiative
*Please note: Day Two is a group workshop for community leaders to work together to build a comprehensive millennial talent strategy for their organizations and programs. We encourage you to invite municipal, chamber of commerce, economic development and young professional leadership to participate to ensure your community has the best opportunity to engage fully in the program. If your community only has a single representative in attendance, you will be paired with a neighboring community.
Meet Ebony Ssali – Ebony Ssali is the Creative Director and owner of Ssali Media Group, a boutique branding, marketing and media company headquartered in Brown Deer, Wisconsin. Ssali Media creates branding identities and marketing strategies for small to medium volume businesses and organizations. Ssali has earned professional degrees in Advertising & Psychology from Marquette University and has been in the advertising and marketing industry for over a decade. She has mastered regional & national print, broadcast, web and social media.
Currently, Ssali and her team prepare brands and companies to compete in the marketplace across media platforms. In use of her expansive knowledge of visual communications, graphic design, marketing, and branding, Ssali is an educator and guest lecturer throughout Southeastern Wisconsin. Ebony Ssali is committed to serving her community with non-profit and educational board service and consulting. She serves on numerous committees throughout Southeastern Wisconsin as a marketing advisor. Her new book, The BRAND:ED Playbook will be released in the fall of 2016.
Meet Kate Atwood – Executive Director of ChooseATL
Kate Atwood is an entrepreneur and a community leader who has built her career on heading-up social impact initiatives in both the non-profit and for-profit sectors.
At 23, Kate founded Kate’s Club, a nationally-acclaimed not-for-profit organization based in Atlanta that provides support to children and teens facing life after the death of a parent or sibling. Having lost her own mother to cancer at the age of 12, Kate set out to build a world for children and teens where it was ok to grieve. What started with just six kids is today a thriving sustainable community organization that serves thousands of children, and their families through year-round social and therapeutic support programs.
Following a successful founder transition, Kate left her post at Kate’s Club and went on to serve as the Executive Director of the Arby’s Foundation. While at the helm of the Arby’s Foundation, Kate refocused its efforts on a new strategic mission that more closely aligned with the Arby’s brand. During her tenure, Kate helped the organization contribute more than $18 million to ending childhood hunger in the United States.
In 2015, Kate joined the Metro Atlanta Chamber, as Vice President to lead the recently launched ChooseATL campaign. In this newly created role, Kate is responsible for focusing the region’s narrative to showcase all that metro Atlanta has to offer with the purpose to attract and retain top emerging talent.
Kate has participated in her fair share of media along the way. She has been featured in People Magazine, Real Simple Magazine, Huffington Post, and has had appearances on the Today Show, the Meredith Vieira Show, CNN, and ABC-TV’s The View. She was recognized in the Atlanta Business Chronicle’s feature “Up and Comers: Top 40 under 40”, and was honored by Georgia Trend Magazine as one of Georgia’s “40 under 40.” In 2013, she was named to GOOD Magazine’s global “GOOD 100” list for her commitment to helping others.
Kate remains involved with Kate’s Club as its Founder, serves on the Share our Strength Leadership Council and on the 11Alive Community Service Awards Board of Governors. She is a published author of “A Healing Place”, and has been featured in six books as a thought-leader on personal giving and social enterprise. She resides in Atlanta, Georgia.
Why should your community participate in YPSummit & YPWeek? Check out this case study from the Sheboygan Chamber of Commerce’s Coastal Program involvement from the last two years. Click here to download the case study.
What is YPWeek? Check out the the 2016 YPWeek Wisconsin video.
The 2016 YPSummit is proudly presented in partnership by the following companies and organizations:
NEWaukee is a social architecture firm that specializes in community-based signature experiences centered on high-profile issues of importance for the state of Wisconsin. NEWaukee also provides consumer, employer brand and talent engagement services to employers looking to attract and retain talent necessary to grow their businesses. Visit www.newaukee.com to learn more.
For questions regarding the 72 Initiative or the 2016 YPSummit, please contact:
Address: 161 W. Wisconsin Avenue #16 Milwaukee, WI 53203